THE RUM & COLA STORY
A Cuban-American Legend
1900: RUM & COLA IS BORN
According to historians, U.S. soldiers ‘unofficially’ started importing Coca-Cola® into Cuba by stuffing bottles into their kit bags during the ten-week, Spanish-American War. The victory for the United States resulted in the Treaty of Paris in 1898, which allowed it temporary control over Cuba. By 1900, the Coca-Cola Company officially began exporting Coca-Cola® to Cuba.
Our heroic U.S. soldiers were the first to be seen mixing Coca-Cola® with Caribbean rums in Havana, Cuba to celebrate the victory of the Spanish-American War. The ‘Cuba Libre’ (English Translation - “Free Cuba”) cocktail was born!
WWII & THE EXPLOSION OF POPULARITY
Rum & Cola achieved a new level of popularity during World War II. Starting in 1940, the United States established a series of outposts among the British West Indies. American Soldiers took to Caribbean rums due to its inexpensiveness, while Coca-Cola® became especially prevalent in the islands thanks to the company exporting it to the U.S. military. Back home in United States, imported rum also became increasingly popular, as government quotas for industrial alcohol reduced the output of American distillers of domestic liquors. Rum & Cola soon became the most popular mixed drink in the world!
THE RTD REVOLUTION HAS BEGUN !
Today, when you order a “Rum & Cola” at a bar, you’ll likely be sipping, young (aged < 1 Yr) bitter white rum, mixed with cheap ‘corn syrup’ cola from a soda gun. And you never know if you’re actually getting a full shot of rum in the glass. Unfortunately, rum, a sugar-based alcohol, doesn’t mix very well with high fructose corn syrup. But for those who want a delicious, consistent flavor cocktail made with high quality, 3-Year aged Imported Rum artfully blended with a refreshing cane-sugar cola, you don’t have to look further than your nearest grocery or convenience store for an ice cold can of
Libre Rum & Cola® - America’s 1st celebrated Rum & Cola RTD cocktail.